Our Process

It is sometimes difficult to hire someone to do something that you feel like you could do on your own. In fact, you may even have amazing ideas that will result in a killer marketing strategy. But do you have a team in place to execute the plan, to monitor and analyze the results of the plan daily/weekly/monthly, a team ready to make adjustments on the fly if the data and results dictate needed changes? The reality is, if you don’t have the necessary experience or resources to execute your plan, you should invest in an agency with the team dedicated to your marketing success. 

Here are some questions to ask yourself when deciding if you should consider hiring an agency to help manage your marketing efforts:

• Have you ever created, optimized and run a successful AdWords Campaign?
• Have you monitored your Negative Keywords to make sure you aren’t paying for unnecessary clicks? Do you know what Negative Keywords are and how much they are currently costing you?
• Are you familiar with Google Analytics? Is it installed on your site?
• Do you know the difference between SEO, SEM, and PPC, and how they can work together to grow your business?
• Do you know how to engage differently on each social media platform to attain the most success for your brand?
• Do you know the value in optimizing your local listings? Did you know the Google and other search engines care how you list your business...even down to the accuracy of each online listing?
• Do you have a monthly newsletter or content marketing strategy to improve visibility, add credibility and increase lead generation opportunities?

Marketing Agencies can either support your internal marketing team to strategize and execute your company efforts, or we can provide full-service marketing support with a team of experts to help grow your business in lieu of hiring in-house marketing positions. Regardless of  the extent of your needs, some of the most common benefits include:

• We bring in a variety of expertise and necessary skills. As specialists, we are able to generate a  plan to reach your target market, utilizing our knowledge to determine the best channels to do so
• Knowledge of the latest tools and trends in the market – this is what we do. Our continued education and daily hands-on approach with our clients throughout a broad spectrum of industries across the globe, we are up to date on the latest marketing technologies and trends.
• A fresh take on your brand – new ideas and either a new or updated perspective from a team of creatives can only help. It will either further solidify your direction or generate excitement around new ideas
• Stay competitive by stepping up your game – take advantage of cutting-edge marketing tactics, and improve the overall presentation of your brand with professional strategic plans and professionally design materials that you will be proud to share

Yes! Without the responsibility of payroll, benefits, day-to-day management, etc., you can apply those costs to the expertise and results you are looking for. With our team, each client receives the expertise of their account manager, designer, developer and copy writer for the duration of our agreement. With affordable monthly management options, you will be paying far less than you would for a one- or two-man internal marketing team.

Especially when it comes to your outbound digital marketing efforts, such as PPC campaigns. Your digital marketing management cost often pays for  itself through increased lead generation and the expertise needed to execute your campaigns with limited losses. Do yourself a favor and avoid overpayment from rookie mistakes. We often identify $1,500-$4,500+ in wasted ad spend in our first month with a new client. 

Marketing results aren’t always guaranteed and it often takes time to fine-tune your strategic plan to help you meet your goals. It can sometimes take months to see noticeable success, so consider it a red flag when a company promises the world. We will present a plan with realistic expectations, and will always work to over deliver on those promises. This means complete transparency, and monthly reporting of your numbers, good AND bad, and will make adjustments throughout your campaigns to achieve the best possible results.  

Here are a few things to look for to ensure your agency is the right fit, and to evaluate whether or not  your digital marketing company has a proven track record of success:

• Credibility & longevity– The agency has been in business for some time, and they have clients who have been with them from the beginning
• Competitive, reasonable pricing – An agency that offers great service and is looking to build long term relationships will charge accordingly
• Client retention – The agency has developed happy client relationships. When clients stick with an agency and refer others, you know you have an agency worth connecting with
• Transparent results and pricing – The agency will clearly outline its fee schedule up front and won’t have hidden fees 
• Case studies – Review the work the agency has done with their clients and look to client reviews for validity and a true assessment of their successes