Developing an effective digital marketing strategy in solar is essential. When local homeowners and businesses are searching for solar information and local installers, your company needs to be found quickly, easily, and at the top of the search engine results. With a combination of on- and off-site optimization, paired with an effective PPC strategy, you will see an increase of leads, higher conversion rates and lower acquisition costs from local buyers searching for solar. These prospects are shopping and more often they will convert faster than outbound efforts (the sales consultants dream!).

Social ads are a relatively  low-cost way to target (and retarget) your prospects, drilling down by demographics, location, online behavior, interests, purchase history, etc. The key to keeping costs lower is to maximize your opportunity to convert leads once they are in your database. By creating a strategic email marketing campaign with drip and automation tools, you will experience higher conversion rates across the board with very little ongoing effort. It can take months, even years, for a lead to convert. With the right plan in place, you will continue to market to those leads that might otherwise be considered "cold" or "dead." These are leads you have already paid for in some way shape or form and the reality is that if they were once interested in solar, there's a good chance that they will eventually convert and go solar with someone!