Close More Deals With An Effective Solar Marketing Strategy in 2020
When it comes to Solar Marketing, it's important to have a plan and/or budget in place to help you hit your quarterly and annual sales goals. When developing your plan you'll want to have historical data available to evaluate and create realistic goals for the coming year. This data should include: sales numbers, lead data (source & quantity) and conversion rates. You'll also want to have an idea of your needs and desired goals for the coming year. Once you have this information available, a member of our team will work with you to create a customized, strategic approach to help you meet your goals.
Whether you will be connecting with a member of our team, or if you want to give it a go on your own, here are a few questions to ask yourself as you are developing and assessing your plan:
You know you want to hit "X" number of deals or kW's month, but what marketing efforts do you currently have running to help you get there?
We will work with you to formulate a diversified marketing approach that will help you achieve your goals. Our plan will accommodate your needs, keeping budget and acquisition costs in mind.
Do you have a team of sales and support professionals in place to sustain the level of growth you are looking to achieve?
You’ll want to make sure your goals and marketing expectations are practical. We often have clients say they want to generate 120 new appointments each month through strategic marketing and lead gen efforts, however they don’t have the manpower or systems in place to qualify and confirm those appointments effectively, or the sales team in place to run those appointments. We will work with you to develop a plan that will help you achieve realistic goals.
Can you run the appointments you are looking to generate each day/week without having to reschedule?
It is extremely important to keep an appointment at the scheduled date and time once it is booked, especially if it has been confirmed. Studies consistently show that your likelihood to close a deal goes down significantly after changing or rescheduling confirmed appointments. You don’t want to give a homeowner or business owner any easy opportunity to cancel the appointment altogether.
Do you have your customer emails outlined and automated to help support the growth?
As you prepare to grow, that means more appointment scheduling, qualifying and selling. Which means more paperwork and more installs to schedule. Which ultimately means more client communication and support will be needed. By automating confirmation and status update emails for both the sales and installation processes, you will save time and fewer things will slip through the cracks, allowing you to maintain the highest level of customer support by keeping your customers informed throughout the process.
Developing Your Solar Marketing Plan Is Only Half The Battle
You can have an amazing marketing plan in place, but if you don’t follow through, you will likely fall short of your goals. Many solar executives struggle with execution due to a lack of time and support staff, so we have developed support tools and training to help you carryout your plan throughout the year. Join our solar marketing newsletter below for guidance and support throughout the year. We also offer 15 minute free assessment calls that will help you get your marketing plan started. Schedule your assessment today!
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